According to data from the Food and Agriculture Organization of the United Nations, some 1.3 billion tons of food are wasted worldwide each year, accounting for more than ⅓ of total food production. Poland also has its share, with as much as 5 million tons of food ending up in the trash every year. This is not only a social problem, but more importantly an environmental one. And while the numbers may be overwhelming, the solution doesn't require a revolution - a series of thoughtful steps toward a circular economy will suffice.
For the HoReCa (hospitality) industry, circular economy is all about minimizing waste, extending the life cycle of products and maximizing the use of resources - both material and food. In practice, this means, among other things:
Concrete solutions have been implemented by the B&B Hotels Poland chain, which has partnered with the Too Good To Go app. Thanks to this initiative, over the past year alone, the 14 hotels of this chain in Poland “saved” more than 7160 meals and prevented the emission of more than 19 tons of CO₂e. And all of this while the local community was able to buy so-called Surprise Packets - wholesome meals offered at a discounted price.
- Not only are we reducing food waste, but we are also opening up to a new group of customers by acting responsibly and locally,” says Mariusz Jochan, Regional Operation Manager at B&B Hotels Poland. - This is an example of ESG in practice,” he adds.
As a city that attracts millions of tourists a year, Krakow is particularly vulnerable to food overproduction - especially in hotels and restaurants. Breakfast buffets, special events, fluctuating occupancy rates - all generate surpluses that often end up in the trash.
Meanwhile, responsible food management can not only reduce operating costs, but also enhance brand image. Consumers increasingly expect companies to take ethical climate action - including reducing waste.
By implementing simple solutions, it is possible not only to reduce operating costs, but also to increase guest engagement and build positive PR. The example of B&B Hotels shows that small steps can bring big results - both for business and the environment.