The 25. International Book Fair in Krakow® awarded in the PR Wings competition!

The purpose of the competition is to identify and reward the most effective, creative and innovative projects in communications and public relations. Entities from all over Poland - commercial companies and communication agencies, government offices and public institutions, NGOs and local governments - competed for the award in 11 categories, and the selection was made by a 61-member jury formed of top experts.

As you can read on the website of the organiser, the Association of Public Relations Agencies, “Campaigns nominated in the business change, communication game changer category are about activities that change the rules of the game once and for all, the existing patterns in the sector/industry. This category evaluates projects that have contributed to a major change in the organisation’s business, operations, positioning or communication with the market.

We received the award in a category that is new to us, which is a great honour. Responding to the changing needs of exhibitors and visitors, we proposed an entirely new way of communicating with the market and a new way of communicating the fair itself. We are happy that the Jury has appreciated our work!” - notes Grażyna Grabowska, CEO of Targi w Krakowie.

Projects were evaluated in the following areas: challenge and analysis, strategy and idea, creation, tactics, evaluation. 

In 2023, for its communication activities via the 25th International Book Fair in Krakow®, Targi w Krakowie received an honourable mention in the international UFI Marketing Award, the Golden Arrow competition, and a nomination in the Golden Clips competition (the finals are on 8 December).